Kentucky Attorney General Russell Coleman is taking an abortion-access organization to court, accusing the group of using advertising and its website to steer Kentucky residents toward providers offering abortion pills by mail in violation of state law.
Coleman filed a civil enforcement action September 3 in Logan Circuit Court against Mayday Medicines Inc., doing business as Mayday Health. The complaint alleges the organization engaged in unfair, false, misleading or deceptive business practices under the Kentucky Consumer Protection Act.
At the center of the case is a question that goes beyond advertising: Can an organization openly promote access to a product that Kentucky law prohibits from being distributed through the mail?
Kentucky says no.
According to the complaint, Mayday placed advertisements at Kentucky gas stations in October 2025 featuring a blunt message:
“Pregnant? Don’t Want to Be? Learn more at Mayday.Health.”
The Attorney General’s Office says those ads directed people to Mayday’s website, where visitors could be connected with third-party providers offering abortion-inducing drugs for delivery by mail.
The Commonwealth argues that this makes Mayday more than a passive information service.
The complaint says the website “facilitates, encourages, and is even integral to the distribution of abortion-inducing drugs into Kentucky through the mail.”
Kentucky law cited in the filing prohibits the intentional, knowing or reckless dispensing, prescribing or distribution of abortion-inducing drugs to pregnant people through courier, delivery or mail services. The complaint maintains that such distribution constitutes a criminal offense under state law.
The Attorney General’s Office began investigating Mayday's advertising in January 2026, according to the filing, including issuing civil investigative demands to Kentucky gas stations where the advertisements appeared.
Then the organization took its message to the skies.
In August, Mayday flew an airplane banner over Louisville and the Kentucky State Fair reading:
“ABORTION PILLS BY MAIL. Mayday.Health.”
Coleman was not amused.
“It appears abortion activists are flying over Louisville advertising illegal drugs. They are breaking the law,” Coleman said at the time. “Since January, our Office has been investigating mail order abortion pills targeting vulnerable Kentuckians. We will not tolerate this illegal danger.”
The complaint also identifies Mayday Executive Director Leo Raisner as acknowledging that the organization targeted the Kentucky State Fair because of the massive crowd it attracts.
The website itself appears designed to function as a gateway to reproductive-health services. Screenshots included in the lawsuit show visitors being asked, “What do you need?” with options including abortion, morning-after pills, birth control and gender-affirming care.
For users seeking abortion pills, the Kentucky filing says Mayday directs them toward outside providers advertising shipment across the country.
Those providers include Abuzz, At Home Abortion, The MAP, A Safe Choice and We Take Care of Us.
The complaint says Mayday provides information about pricing and delivery times. One provider, for example, is listed as charging $150 and shipping within four days, while other services advertise sliding-scale pricing.
Mayday describes some of the outside services connected through its platform as “trusted websites and partners.”
That language is now part of the legal fight.
The Commonwealth argues that Mayday’s advertising creates the impression that abortion-inducing drugs can legally be mailed to Kentucky residents when, under the state statute cited in the complaint, that method of distribution is prohibited.
The organization also has an unusual connection to the media and financial worlds.
Mayday was co-founded by Sam Koppelman, Nathaniel Horwitz and Liv Raisner. Koppelman and Horwitz are also behind Hunterbrook, a media and investment operation whose model combines investigative journalism with an affiliated investment fund.
Horwitz serves as CEO of both Hunterbrook Media and Hunterbrook Capital and continues to serve as Mayday’s executive chairman. Koppelman is Hunterbrook’s publisher.
Those connections do not determine whether Kentucky's lawsuit succeeds. But they add another layer to a case already sitting at the intersection of abortion politics, digital advertising and state law.
For Kentucky officials, the issue is ultimately much simpler.
A political cause does not place an organization above the laws of the state in which it operates. If Kentucky law prohibits abortion-inducing drugs from being distributed through the mail, the state is asserting that organizations cannot simply build an online pipeline around that restriction and then advertise it openly.
Now a court will have to decide how far Mayday’s role extends—and whether the organization crossed the legal line Kentucky says it crossed.
In the age of nationwide digital activism, the battle is increasingly moving from slogans and rallies to websites, advertising networks and delivery systems. Kentucky is making clear that when those systems collide with state law, activism does not come with a legal exemption.
