President Donald Trump marked Cinco de Mayo in his signature style Tuesday—blending humor, politics, and just enough internet flair to get people talking again.
This time, Trump took to Truth Social with a stylized “NICE” graphic—a clear play on Immigration and Customs Enforcement (ICE). Subtle? Not exactly. Effective? Well, considering everyone’s talking about it… you decide.
The post builds on a concept Trump had already embraced in late April, when he backed the idea of rebranding ICE as “NICE,” enthusiastically writing: “GREAT IDEA!!! DO IT.” The phrase itself started as a social media suggestion before being amplified by Trump—because of course it did.
But if this feels familiar, that’s because Trump and Cinco de Mayo have a bit of history. Who could forget the now-legendary 2016 moment when then-candidate Trump posted a photo of himself enjoying a taco bowl at Trump Tower? Caption included: “Happy #CincoDeMayo! The best taco bowls are made in Trump Tower Grill. I love Hispanics!” Subtle diplomacy? Maybe not. Memorable? Absolutely.
That post went viral almost instantly and has made its annual comeback every Cinco de Mayo since—because the internet never forgets, especially when tacos are involved.
Trump has consistently used the holiday as an opportunity to mix lighthearted content with his broader messaging on immigration and policy. And once again, he’s managed to spark conversation while staying firmly on brand.
Love it or hate it, one thing is certain: when Trump posts, people notice. And if history is any guide, this latest Cinco de Mayo moment will be making the rounds for years to come—keeping the spotlight exactly where he wants it.